Hailing from Newark, NJ, Kyleel Proda (Prō-da) Rolle is quickly making a name for himself in music as a versatile & genre-blending producer, artist & entrepreneur.

​

In 2013, Proda went on to attend NYU’s Tisch School of the Arts, where he was recognized for bridging the gap between the Clive Davis Institute of Recorded Music and the Kanbar Institute of Film & Television. Proda led the collaboration between film students & recorded music students of each institute, pioneering the “Sonic Motion Picture”, a short film built around sound. Proda wrote, executive produced and scored the film, PRÆY, which won Best Youth Film at the Blackstar Film Festival. This short film was an exploration of the complexities of choice amongst young Black men & their vulnerability to spiritual guidance. Since it’s success in the film festival circuit, PRÆY has evolved into a lifestyle clothing brand that blends conceptual art with high quality garments.

​

After graduating from NYU in 2017, Proda founded XX/20 Visions, a creative agency that produces multimedia experiences for artists and brands. As the Principal Creative Director, Proda has led collaborations with artists like OSHUN, BYHAZE, Highclass Hoodlums, and Eboni Pearce, to create iconography, album artwork, music videos, short films, and a signature sound.

​

​